SparkCrypto
Description
Cryptocurrency Portfolio Tracker app that enables users to easily manage and track their cryptocurrency investments.
Year
2023
Client
SparkCrypto
Services
UX / UI Design
User Research
Overview
Problem, insights, and solution
Understanding the problem, evaluating potential solutions, and familiarising myself with the customer's perspective.
- Problem
- As the cryptocurrency market continues to grow, investors and traders need tools to manage their portfolios, track their performance, and stay updated on market news.
- Insights
- Research shows that understanding cryptocurrencies can be overwhelming for beginners, given complex terms and data. Real-time, accurate data is crucial due to market volatility, and with the potential for significant financial data, security is paramount. Additionally, as every investor's portfolio is unique, there’s a need for customisation.
- Solution
- The Cryptocurrency Portfolio app is designed to cater to both novice investors and experienced traders, providing a comprehensive solution for tracking and managing cryptocurrency investments with an emphasis on user-friendliness, security, and real-time data.
Research
Starting with both quantitative and qualitative research methods
I began the project by conducting user research to understand the needs and pain points of cryptocurrency investors, and market analysis to evaluate competitors and identify the market gap.
User research
I gathered insights through surveys and interviews with both experienced and novice investors to understand what users look for in a tracking tool.
Market analysis
Competitive analysis of existing apps revealed strengths and weaknesses. I found that existing cryptocurrency portfolio trackers lacked a comprehensive yet user-friendly approach.
Amélie Laurent
Novice Investor
Age: 26
Occupation: Graphic Designer
Goals: Start investing in cryptocurrency, learn about the market, and gradually build a portfolio.
Zaid Schwartz
Experienced Trader
Age: 32
Occupation: Financial Analyst
Goals: Manage a diversified cryptocurrency portfolio, track profits/losses, and make informed trading decisions.
User flow
Key Features
Key requirements
I conducted brainstorming sessions to generate feature ideas. Afterward, we prioritized features based on user needs and feasibility.
Dashboard
A simple overview of the entire portfolio with total balance, individual asset performance, and market news.
Custom Alerts
Option to set alerts based on percentage or specific price points.
Security
Biometric logins and two-factor authentication options.
Onboarding
Guided tours for first-time users, providing them with step-by-step instructions on setting up their portfolio.
User Testing
User testing and iterations
Users were asked to perform specific tasks while vocalising their thought processes. Key observations:
Simplicity
The dashboard was well-received, especially its simplicity.
The guided tour was effective for beginners.
Introduced a 'Skip Tutorial' option.
Customisation
Custom alerts were intuitive to set up.
Some users wanted more customization.
Introduced option to set alerts based on percentage or specific price points.
Security & resources
Biometric login made users feel secure
Introduced Two-factor authentication (2FA)
News and educational resources provided valuable information.
Conclusion
Lessons learned and future improvements
The Cryptocurrency Portfolio Tracker App effectively addresses the primary needs of both beginners and seasoned investors. Its success can be attributed to user-centered design, iterative testing, and responsiveness to feedback. As the market continues to evolve, so will our commitment to improving and updating the app.
- Iterative Testing:
- Early and regular user testing was crucial in shaping the final product.
- Customisation:
- Future versions will introduce more personalisation options.
- Expand Features:
- As the crypto market evolves, features like tax calculation tools and integration with hardware wallets will be considered.
